Digital Bury

back

Posted by Guy Levine, Web Marketing Advisor

Company & Position Overview
Web Marketing Advisor is a rapidly growing Internet Marketing company with a mixture of high profile and SME clients. We specialise in Search Engine Optimisation, Search Engine Marketing (PPC), and Affiliate Marketing.

Due to company growth and new expansion plans, the company wants to strengthen its organisation. With this in mind, we’re looking to recruit a ‘red hot’ PPC executive with a proven track record who can help grow our paid search department.

Job Description
This role involves managing a portfolio of clients and improving paid search campaigns in Google, MSN and Yahoo by using techniques including but not exclusive to: Keyword Research, Copy Optimisation, Split Testing, Landing Page Development, The Content Network and Conversion Optimisation.

An understanding of Affiliate Marketing would be beneficial.

A critical element of this role is to improve conversions and traffic for the clients assigned to your portfolio, and delivering reporting on a monthly basis.

A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing arena. The ability to organise, prioritise and meet deadlines is essential as is the ability to communicate with clients, in a polite and professional manner.

Candidates will ideally have experience of working in a search agency and managing accounts with
spend larger than £1000 per month in both ecommerce and lead generation marketing.

Key Responsibilities
• Reviewing client’s current website and suggest improvements
• Developing a paid search strategy
• Building and optimising a campaign structure
• Reporting on success and activity to clients
• Liaising with management team
• Developing long term relationships with your key clients

Attributes
You will have knowledge of Adwords, MSN and Yahoo, as well as Google Analytics and Adwords Editor. Ideally you will have experience of affiliate marketing and top level knowledge of SEO.

Client service, satisfaction and outstanding results are key to Web Marketing Advisor. If you are looking for a new challenge, want to work in a company that eats, sleeps and breaths digital marketing and can show off your paid search talents, please apply.